Internet Marketing your Brand
written by: wanjiru112
When people start out marketing online the one niche, they find themselves involved in is the internet marketing niche, as they believe in learning the game and then teaching it to others who want to learn it. This is, unfortunately, one of the most competitive niches out there on the internet, branding yourself is essential if you are to succeed within this niche.
The internet marketing niche is just one of the many thousands that exist out there online, many of them still waiting for a savvy internet entrepreneur to walk in there and exploit for profit. Most people find themselves starting here because this is where they were attracted into the industry in the first place, they came online looking to make money and were sold exactly that, how to make money online.
So what must I do to succeed in the internet marketing niche?
If you are to succeed in the internet marketing niche and the whole make money in the internet arena, you must master the following principle and protect it very closely. It is the principle of branding yourself, getting yourself known and building your brand. People will buy from those they know like and trust, and it is the same online as it is offline.
If you look at all the so-called gurus of internet marketing, you will see that they have their name attached to everything that they do. Their name is their brand. The gurus are just master marketers who have positioned themselves extremely well by promoting themselves as an expert and authority figure. This is a fundamental key to succeeding within the internet marketing niche
So how do I position myself as an expert?
To be in a better positioned as an expert you must be seen as an authority figure on the subject in which you are involved with. To be seen as an expert in the minds of prospects you must be providing honest up to date valuable information to them. The very fact that they can see you marketing your services by video or by writing articles will start the expert branding for yourself.
A great way to become an expert in a subject is to spend time reading material related to that subject; online forums are a great place to spend a time to help pick up valuable information that will help you in your quest to become a successful online marketer. Forums will also allow you the chance to network with other individuals and give you the chance to discuss information that is relevant to your topic and market.
All of that said, the best way for a new person to position themselves as a leader is to take note of everything they are learning and create content around it. For example is you have just learned a fantastic new skill that will help you market your business, you could create a blog post or an article around it explaining the benefits of it and what people should do to gain the same success as you have achieved with it. This will quickly get you to expert status as you are seen to be providing valuable information, and you don’t mind giving it away fro free.