Google Adsense Tips:
When you are running an Ad Sense campaign, it is important
to make sure that you are testing all of the different
possibilities to make sure that you are getting the highest
click through rate.
For instance you could try placing the ads in different places
on your site and using different color combinations. Then run
one ad format for a week, then run the second format and compare
results. Better yet, test the formats simultaneously and start
getting side by side results to compare.
Just be sure to allow each test the same amount of time to work
to make sure that your results are equal.
Although testing is necessity, there are certain areas for
your ads that are thought to be more likely to encourage a
greater click through rate than others.
It is a proven fact that, one place the visitors look first on
the site is the top left position. But there are other places
to consider depending on your site design. For instance, above
the page footer and below the top navigation bar are thought to
be very good. Near the middle with the main content wrapped
around the ad block is thought to be great.
Take a look in the help files inside your Google Adsense account
and you will find the latest research plus heat maps suggesting
the best locations to place your ads.